Alternative Influence has returned with a track that doesn’t just make noise—it makes a statement. Their new single, “Time 4 Her to Shine,” is more than just a song; it’s a rallying cry, a celebration, and a powerful tribute to the rise of women’s football. Bold, emotional, and unapologetically proud, this is the band’s most impactful release to date—and it couldn’t be more perfectly timed.
Set against the backdrop of the upcoming UEFA Women’s EURO 2025 in Switzerland, where the England Lionesses will defend their hard-earned title, “Time 4 Her to Shine” arrives as a soundtrack for a cultural shift that’s been years in the making. It’s not just about sport; it’s about recognition, empowerment, and giving space for new heroes to rise. With this track, Alternative Influence steps forward as more than just musicians—they become vocal allies in the movement for equality and visibility in football.
From the first listen, the song grabs you. It’s emotionally charged, with soaring instrumentation that matches the gravity of its message. There’s urgency in the beat, hope in the melody, and a sense of pride that runs through every line. It captures the excitement and energy of the women’s game, not through clichés, but through genuine passion and respect. Frontman Lee Devenport’s vocals are clear and driven, carrying a message that feels deeply personal yet universally resonant.
What takes the impact even further are the two official music videos accompanying the release. These aren’t just visual add-ons—they are moving pieces of storytelling. Filmed during England’s victorious match over Spain at Wembley in February, the videos showcase real fans, real joy, and real community. They capture a side of football often overlooked in the men’s game: inclusivity, positivity, and a sense of shared purpose. Families, young girls, seasoned supporters—all are represented in a way that feels authentic and celebratory. It’s a vibrant visual love letter to the people who make the women’s game what it is today.
Devenport’s passion for the subject is undeniable. “I’ve been following the women’s game since 2016,” he says, “and have loved watching it grow.” That long-term investment gives the song its credibility. It’s not a band jumping on a bandwagon; it’s a band who’s been walking the walk. From grassroots support to club sponsorship, Alternative Influenceis backing their anthem with real-world action. Their sponsorship of Radcliffe Women FC, and their presence at the England vs Belgium match at Ashton Gate—where they handed out 4,000 promo cards—shows they’re not just singing about change, they’re helping make it happen.
Musically, “Time 4 Her to Shine” still holds true to the band’s alt-rock roots, but it brings in a more anthemic, stadium-ready vibe that fits the moment perfectly. It’s the kind of song you can hear blasting through speakers in a packed stadium, sung by thousands, each voice adding to the momentum behind the movement.
With the single now available across all major platforms—Spotify, Apple Music, TikTok, Deezer—Alternative Influencehas made it easy for fans to rally behind the anthem and share in the spirit of this cultural milestone. The track’s official cover art and all links are live on the band’s updated website, making this a well-rounded campaign that’s been thought through on every level.
In short, “Time 4 Her to Shine” is more than a celebration of women’s football—it’s a bold affirmation of progress. It’s for every little girl picking up a football for the first time. For every fan who found belonging in the women’s game. And for every person who believes in the power of sport to bring people together. Alternative Influence isn’t just making music—they’re making a difference. And this time, they’ve truly shined.
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