Los Angeles-based indie-pop sensation Grace & Moji have unfurled a captivating and mesmerizing music video for their latest single, “Sad Times.” Directed by the visionary filmmaker John Frost, the video delves into a strange and psychedelic journey, revealing a surreal narrative set in the heart of Los Angeles.
The married duo, known for their genre-defying sound and eclectic musical style, have garnered attention for their distinct approach to artistry. Their creative journey began amid the pandemic, sparking an exploration of their relationship’s diverse emotional landscapes, encapsulating the intricacies of light and dark moments.
The video for “Sad Times” immerses the audience in the cycles of melancholy, a visual representation that reflects real and imagined paths individuals take in confronting their sadness. Director John Frost, recognized for his work with Steve Aoki, Ryan Careveo, and Cheat Codes, brings a stunning visual representation that encapsulates the struggle to break free from negative cycles.
Embracing the eccentric and symbolic, the video showcases Moji, dressed in a retro-inspired suit, navigating through enigmatic cityscapes in a vintage pink convertible. Accompanying Moji is a mysterious figure shrouded in a skull mask, evoking intrigue and raising questions about the deeper message embedded within the visuals.
Grace’s presence in the video, clad in a psychedelic blue bell-bottom dress, embodies an alluring performance captured through fish-eye lens shots, reminiscent of early 2000s R&B and rap videos.
The visual storytelling mirrors David Lynch’s stylistic elements, marked by vivid colors and dreamlike sequences. Each frame and sequence encapsulates the essence of their music, transcending conventional boundaries and expressing the deeper facets of the song’s narrative.
Grace & Moji reflected on the process behind the video, emphasizing the collaboration with Frost. Grace expressed her excitement, labeling the video as a creative pinnacle, with Frost translating their vision into an elevated piece of art. Moji highlighted the collaborative effort, praising Frost’s conceptual and technical creativity that brought the project to life.
The “Sad Times” music video is a testament to the duo’s unwavering commitment to their art, epitomizing their dedication to pushing creative boundaries and delivering a sensory journey that etches a lasting impact on the viewer’s psyche.
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