JOSHUA, an artist specializing in dark electro pop, presents his latest single titled “Switch,” an impactful exploration of the deceitful nature exhibited by certain individuals in one’s life. With its captivating melodies layered over rich bass synths reminiscent of CXLOE and Charlie Puth, JOSHUA solidifies his position in the music industry. This emerging pop artist reveals a simmering track that delves into the intricacies of toxic friendships and the obstacles faced while navigating the music landscape.
“Switch” effectively captures the essence of duality through its somber and intense production, accompanied by JOSHUA’s controlled vocal delivery. The song encapsulates the artist’s sense of intimacy and vulnerability as he lays everything on the line, fully aware that setbacks may arise along the journey.
Co-written alongside James Guido (known for collaborations with Mason Watts and Sheldon Riley) and Sarah Saint James (credited on tracks like ‘Mad at God’ and ‘DBE’), “Switch” follows JOSHUA’s initial self-produced release, ‘Hurricane.’ Demonstrating his versatility, JOSHUA takes complete creative control by directing and designing his own cover art, lyric video, and media assets.
Initially, the song revolved around someone struggling to maintain genuine friendship. However, over the course of two and a half years since its inception, “Switch” has transformed to reflect JOSHUA’s relationship with the music industry. He candidly expresses the challenges encountered in this demanding environment, where progress and connections can abruptly take a dark turn. The artist highlights the conflicting emotions of frustration and allure that arise when faced with uncertainty. Despite the potential unhealthy aspects of the situation, JOSHUA suggests that such experiences may be necessary for making significant strides in the industry.
The song “Switch” is a demonstration of JOSHUA’s talent for writing music that makes listeners think deeply. He pulls listeners into his world of reflection and self-discovery through his moving lyrics and alluring melodies. JOSHUA builds himself as an authentic and captivating voice inside the business by bravely tackling the reality of pursuing a career in music and the complexities of human relationships.
With “Switch” as evidence of his development as an artist, JOSHUA unequivocally establishes himself as a talent to watch out for. He stands out for his unwavering commitment to artistic expression and his readiness to negotiate the challenges of the music business. JOSHUA continues to push boundaries and blaze his own path inside the constantly changing pop music environment as fans impatiently await his next move.
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