New York City artist LORDZAMEL has launched a hard-hitting single, WINNER’S MENTALITY, which dropped on October 10, 2024, as the latest example of his fresh and soul-infused approach to modern hip-hop. This track, featuring bold, self-affirming lyrics over a hot soul sample, captures LORDZAMEL’s signature style—a mix of ambitious creativity and depth inspired by artists like Rick Ross, Jay-Z, and Kendrick Lamar. With this release, LORDZAMEL establishes himself as a standout in the music world, embodying both authenticity and a relentless commitment to creative innovation.
WINNER’S MENTALITY is more than just a single; it’s a powerful declaration of self-confidence and individuality, designed to resonate with audiences who seek authenticity and meaning in music. LORDZAMEL’s lyrics speak to themes of overcoming adversity, embracing one’s unique path, and ignoring societal pressures to conform. He offers a no-holds-barred critique of the superficiality that often dominates the industry, noting the lack of “creativity” in mainstream music. This single sets itself apart by emphasizing a message of true self-worth, conveyed through thought-provoking lyrics and a beat that stays with listeners long after the song ends.
LORDZAMEL emphasizes that this track is just the beginning of his musical vision, describing his use of a “waterfall effect” for releasing his music. Following WINNER’S MENTALITY, he has an upcoming single titled BREADWINNERand a full EP called Black Gold, which is scheduled to drop in February. The EP promises to build on the same themes of self-expression and resilience, featuring tracks like Hustling and Prayer, No More Compromise, a love song titled That Thing U Do, and a uniquely personal gospel song, We Need Jesus. Each track in Black Gold reflects a different aspect of LORDZAMEL’s journey, blending raw honesty with polished production.
Creating WINNER’S MENTALITY was an independent and introspective process for LORDZAMEL, who recorded the track in his own studio. This private environment allowed him the freedom to experiment, refine his verses, and punch in lyrics for a fast-paced yet precise recording experience. According to LORDZAMEL, the “punch-in” method added an efficient rhythm to the process, helping him capture the song’s intensity in a focused and efficient way. In his own words, recording in a personal studio enabled him to “mess up as much as I want and take my time to perfect the flow and delivery of the wordplay and rhymes,” underscoring his commitment to making each line as impactful as possible.
The soul sample used in WINNER’S MENTALITY is a nod to the influences of classic hip-hop legends like Jay-Z and Rick Ross, combined with the innovative flair of Kendrick Lamar. The sample’s soulful undertones contribute to the track’s depth, adding layers that invite listeners to both feel and reflect. LORDZAMEL draws from the legacy of these artists while injecting his own voice, resulting in a sound that feels simultaneously familiar and fresh.
In a music landscape filled with recycled trends and personas, LORDZAMEL is intentional about standing out by being himself. He shares that part of the inspiration for this release was a response to artists who seem to prioritize image over substance. “I’m just here to spread joy with a hot beat and crazy creative lyrics,” he says, suggesting that his goal is to engage audiences who crave honesty and creative substance. LORDZAMEL even playfully challenges the facade of “fake gangsters” in the lyrics, encouraging listeners to “stop being a fake gangster and live your truth.”
LORDZAMEL’s journey as an artist has been guided by principles instilled in him by his mentors, particularly his late godfather John Jo Jennings, who emphasized simplicity and staying true to oneself. LORDZAMEL’s father, I Freedom BORN, also left a lasting impression on his artistic path, reminding him that “there’s always room for improvement.” These messages are woven into his music, where he balances vulnerability and boldness, creating tracks that don’t just entertain but also challenge his audience to think more deeply about life and identity.
With WINNER’S MENTALITY now streaming, LORDZAMEL is gearing up for the release of BREADWINNER, a banger that promises to grab listeners’ attention from its opening seconds. Following these singles, the Black Gold EP will bring six tracks that showcase LORDZAMEL’s lyrical range and knack for blending genres. The EP will dive into complex themes of ambition, faith, love, and resilience, capturing the multidimensional nature of LORDZAMEL’s artistic identity. Not content to stop there, LORDZAMEL has already planned a full album, also titled Black Gold, featuring 21 tracks that will further cement his place in the industry.
The album is expected to be LORDZAMEL’s most comprehensive project to date, with tracks like NOT OF THIS WORLD and I SURE DID already generating anticipation. NOT OF THIS WORLD is described as “pure fire,” while I SURE DID boasts an addictive beat and a creative hook that’s primed to become a rap anthem. With a mix of introspective themes, sharp beats, and innovative soundscapes, Black Gold is poised to be a defining moment in LORDZAMEL’s career.
LORDZAMEL is an artist who brings a refreshing sense of honesty and ambition to his work, setting a high standard for his peers. With a blend of sharp wordplay, soulful influences, and a clear vision for where he wants his music to go, he’s pushing boundaries in an industry that often rewards conformity. His music is a celebration of individuality and resilience, designed to resonate with listeners who seek a deeper connection in the music they consume. As LORDZAMEL continues his journey, his fans are eager to see how he evolves, with WINNER’S MENTALITY just the beginning of what promises to be a remarkable career.
LORDZAMEL’s focus on authenticity, inspired by the ethos of hip-hop legends and guided by the advice of his mentors, places him at the forefront of a new wave of artists who value integrity and creativity over trends. With his upcoming projects, including BREADWINNER, the Black Gold EP, and his debut album, LORDZAMEL is well on his way to solidifying his presence in the hip-hop world, captivating audiences one impactful track at a time.Connect with LORDZAMEL on
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