The second music video from the Alicante single and EP doesn’t try to overwhelm you. Instead, it quietly pulls you in. On paper, the idea is simple. In practice, it’s surprisingly affecting. That contrast is exactly why Alicante works as well as it does.
Created by SHASAU, the video feels immediately familiar without being obvious. Its pixel-art style recalls retro games and early digital worlds, but the nostalgia isn’t used as a gimmick. It becomes a language. The visuals move with a gentle rhythm, balancing humor and melancholy in a way that feels human rather than ironic. It’s the kind of piece that different viewers read differently, yet still land in a similar emotional place.
What stood out to me is how universal the response feels. Unlike more concept-heavy or technically specialized releases, Alicante opens itself up. You don’t need context, genre knowledge, or a background in electronic music to connect with it. The story taps into memory, companionship, imagination, and that quiet longing for moments that felt simpler, warmer, or more meaningful at the time. The emotional reaction it’s been getting makes sense. It’s not pushing a message. It’s inviting reflection.
Behind SHASAU is veteran producer Vadim Militsin, whose long history across different aliases and production methods shows through even when the tools change. SHASAU is one of his most AI-driven projects, yet that’s not what defines the result. If anything, the video and music underline an important point: technology doesn’t erase authorship. It reframes it. You can feel traces of different eras in the work, as if past processes and past selves are quietly layered into the present.
The music itself supports the visuals rather than competing with them. It carries a soft emotional weight, letting the imagery breathe. There’s restraint here, and confidence in that restraint. The production doesn’t try to prove anything. It trusts that mood, pacing, and tone are enough.
What Alicante ultimately reminds me of is that tools are just tools. Whether it’s AI, vintage gear, or pixel graphics, the emotional outcome still depends on intention. This video succeeds because it understands that behind every process is a person, and behind every image is a viewer bringing their own memories into it.
It’s a small, thoughtful piece that lingers longer than expected. Simple on the surface, quietly resonant underneath, Alicante shows how electronic music and visual storytelling can meet without noise, spectacle, or explanation, just feeling
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