There’s something refreshingly unpolished about Mooreish, the latest album from Whiskey General. It doesn’t chase trends or polish itself into something overly neat. Instead, it leans into experience, grit, and instinct — and that’s exactly what makes it work. Written and produced by Jay Serrao, Mooreish feels like the sound of a songwriter who has lived enough life to know when to hold back and when to hit hard.
From the opening moments, it’s clear this record isn’t interested in being background noise. “The Beast” kicks things off with urgency and weight, setting a tone that carries through the album. There’s a rawness to it that feels intentional, like Serrao is more concerned with honesty than perfection. That approach pays off across the record, especially on “Love Like a River,” where political tension meets soulful intensity, elevated further by the inclusion of South Africa’s Zamar Gospel Choir. It’s one of the album’s most powerful moments, both musically and emotionally.
“Lions” shifts the energy again, charging forward with the kind of bold, rallying feel that makes it easy to imagine in a stadium or on a festival stage. The brass work adds a dramatic edge, giving the track a sense of momentum and unity. In contrast, “Wind Up Toy Car” slows things down, offering a reflective pause led by an expressive guitar performance that carries real emotional weight. It’s one of those tracks that quietly lingers long after it ends.
What stands out most about Mooreish is its balance. The album moves comfortably between rock, blues, and more melodic moments without ever losing its identity. Tracks like “Wildfire” tap into nostalgia and memory, while “Shotgun” brings a sharper blues-rock bite that’s already found a wide audience online. The closing moments of the album, particularly “In Memoriam,” give the project a sense of closure and intention, tying the themes of loss, reflection, and perseverance together in a meaningful way.
Jay Serrao’s background — from years of touring to working with major platforms and artists — shows in the confidence of the songwriting. But what makes Mooreish compelling is that it never feels calculated. It feels lived in. The album carries the weight of experience without sounding tired, and the performances feel driven by purpose rather than polish.
In a time when many records feel designed for quick consumption, Mooreish stands out as something meant to be sat with. It’s an album for listeners who appreciate storytelling, grit, and music that doesn’t shy away from emotion. Whiskey General isn’t chasing relevance here — he’s reinforcing it.
Mooreish is not just a strong album. It’s a statement of identity, resilience, and artistic conviction that proves Jay Serrao still has plenty to say, and says it with confidence.
connect with Whiskey General on