Glass Rumours have thrown down the gauntlet with “In The Valley Of The Cherry Trees,” a song that dares to bring storytelling back to the center of songwriting. While most modern music leans on vibes and repeated mantras, this track revives the age-old tradition of narrative in song—complete with an evil witch, enchanted woods, and an inescapable spell. And the result? A haunting, cinematic track that feels like it could be the lovechild of Florence Welch and a 70s acid-folk band.
Right from the first few bars, “In The Valley Of The Cherry Trees” casts a mood—mystical, slightly menacing, and dripping with seduction. The lyrics sketch out a gothic fairytale: an evil witch who lures her victims into a magical valley and traps them there forever. It’s dark, theatrical, and completely engrossing. This isn’t a song about a breakup or a party; it’s a full-blown fable with a sinister heartbeat.
The imagery is vivid and unnerving. Each verse deepens the mystery, pulling the listener further into the valley, where desire and danger become indistinguishable. There’s a sense of timelessness to it all—almost like you’re listening to a whispered legend passed down through generations.
Musically, Glass Rumours double down on the theme by crafting an actual woodland soundscape. The band recorded the percussive elements in a real forest, using bark, branches, and ambient sounds to create an eerie, organic rhythm in the verses. It’s not a gimmick—it’s integral to the atmosphere. The result feels grounded and alive, as if the trees themselves are part of the band.
Layered over that are hazy guitars, shimmering synths, and vocals that oscillate between enchanting and urgent. There’s a clear nod to 70s rock throughout—from the drama of Fleetwood Mac to the dark mysticism of Led Zeppelin’s acoustic moments—but Glass Rumours bend those influences into something fresh and deeply modern.
What’s especially impressive is that this entire track was written, recorded, and produced by the band themselves—no outside producers, no hired help. That creative independence shows. There’s a rawness and honesty in the track that’s often lost in overproduced studio recordings. Still, nothing about it feels amateur. The layers are tight, the mix is smart, and the transitions between verse and chorus are smooth yet surprising.
This release is the fourth song in a five-part “waterfall” drop—Glass Rumours’ ambitious campaign to flood the algorithm with over 500 videos stockpiled over two years. It’s an all-out, unapologetic push to get their art heard, and based on this track alone, it deserves to be.
If you’re into bands that flirt with danger and drama—think Wolf Alice, Florence + The Machine, or The Last Dinner Party—you’ll likely fall under this song’s spell. But where some of those bands lean more into dreaminess or glam, Glass Rumours bring something earthier and a bit more unhinged. There’s a controlled chaos here, a willingness to be weird and theatrical without veering into parody.
“In The Valley Of The Cherry Trees” isn’t just a song—it’s a cinematic experience in under four minutes. From its twisted fairytale lyrics to its organic woodland production, it invites you into a dark, beautiful world and dares you to find your way out. It’s seductive, sinister, and utterly captivating.
In an era where story is often sacrificed for style, Glass Rumours have done something rare: they’ve made a song that feels like a novel, a film, and a fever dream all at once.
Connect with GLASS RUMOURS on
English