On May 15, 2024, the Franco-Italian artist Poty released his latest single, “Reminisce,” a pop-soul track that masterfully narrates a story of toxic love within the span of three minutes. This release is not just about the music; it is also accompanied by an impressive music video entirely created by Poty using Unreal Engine 5. The video, set in a dystopian universe, seamlessly intertwines with the rhythm and action of the song, creating an immersive experience that has already garnered critical acclaim.
At just 24 years old, Poty is an independent artist who wears many hats. He is a producer, songwriter, multi-instrumentalist, and sound engineer. His multifaceted talents are evident in every aspect of “Reminisce.” Poty resides in an isolated house in the Italian Piedmont, a setting that undoubtedly contributes to the unique and introspective nature of his work. Despite his reclusive lifestyle, Poty’s musical projects take him across Italy, France, and Germany, showcasing his dedication to his craft.
“Reminisce” is a pop-soul track that delves into the complexities of toxic love. Through the song, listeners are taken on a journey through a romantic relationship marred by deceit and manipulation. The narrative reveals the dynamic of attraction and repulsion between the two protagonists, a theme that resonates deeply with many.
The song is performed by Candela Cibrian, a singer from Buenos Aires known for her work in the techno scene. Poty’s innovative production techniques involve using his musicians and singers as “samples,” recording and mixing multiple versions of their performances to create a rich, layered sound experience. The final touches were added by two renowned sound engineers: Riccardo Parravicini (Rima Maia Studio) for mixing and Giovanni Versari (La Maestà Studio) for mastering.
The music video for “Reminisce” is a visual masterpiece that complements the song’s narrative. Entirely realized by Poty using Unreal Engine 5, the video plunges viewers into a dystopian world. This animated 3D video is freely inspired by Chapter 10 of Ernest Hemingway’s “For Whom The Bell Tolls,” illustrating how a malicious individual can manipulate a crowd towards violence.
Poty’s meticulous work on the video extends beyond animation. The participation of colorist Andrea Terreni adds a layer of visual depth and vibrancy, enhancing the overall impact of the narrative. The result is a visceral experience that condenses a lifetime of choices and their consequences into just a few minutes.
In 2023, the video for “Reminisce” collected eight nominations and secured four finalist positions in various music video festivals, a testament to its artistic and technical excellence. Creating “Reminisce” was a year-long endeavor for Poty. The song and its accompanying short film are the result of twelve months of intense and exclusive work. This dedication is reflected in the intricate details of both the audio and visual components. Poty’s approach to music production is innovative, as he seamlessly blends traditional and modern techniques to create a sound that is both nostalgic and fresh.
Poty’s aspirations extend beyond music. By exploring new forms of expression, he aims to create a more comprehensive artistic experience. His work on “Reminisce” is a testament to his ability to transcend traditional boundaries, merging music with visual storytelling to evoke deep emotional responses from his audience. Living amidst the serene yet wild landscapes of the Italian Piedmont, Poty draws inspiration from his surroundings and personal experiences. This connection to nature and solitude is evident in the introspective and often poignant themes of his work.
“Reminisce” is more than just a pop-soul single; it is an artistic statement that showcases Poty’s multifaceted talents and his ability to create immersive, emotionally charged experiences. The song’s exploration of toxic love, coupled with the dystopian narrative of its music video, offers a powerful commentary on human relationships and societal dynamics.
As Poty continues to push the boundaries of his artistry, “Reminisce” stands as a shining example of what can be achieved through dedication, innovation, and a profound understanding of both music and storytelling. This release not only solidifies Poty’s position as a rising star in the music industry but also highlights his potential to become a leading figure in the realm of multimedia art.
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